HOLLY FRASER

A woman with long brown hair, wearing a black top and polka dot pants, sitting outdoors at a wooden table, smiling and looking to her right, with a brick wall and green trees in the background.

Photo by Anna Ozerchuk

hollyfraser27@gmail.com

Hello! I’m Holly, a writer, editor, curator and film commissioner. I have over 15 years experience working in arts and culture media, with a focus on creating work that is culturally relevant and conversation worthy. I’m a former magazine editor and currently VP of Content at WeTransfer where I’m Editor-in-chief of its global arts platform WePresent. Working across art, photography, film, publishing and events our artist collaborations have won multiple awards, including Cannes Lions, Webbys, D&AD pencils, a BIFA, several Critics’ Circle Awards and an Academy Award.

I’ve spoken about my work at numerous creative conferences and festivals around the world including SXSW Austin, Sundance, Sarajevo Film Festival and Locarno Film Festival among others, and you can hear me rabbiting on about it here, here, here and here (if you want!).

Alongside this I’ve hosted panel discussions and have been on award juries for D&AD, dezeen, British Journal of Photography, the LIA awards and the Creative Circle awards.

Outside of my day job I’m currently working on my first book, an investigation into my grandmother’s early life that led her from a tumultuous childhood abandoned at an orphanage in Jamaica in the 1930s and 40s to Limavady in Derry, marrying into an Irish IRA family in 1951.

A small selection of works

A man with short dark hair and a beard, wearing a patterned brown sweater, sitting on a yellow couch in a room with lace curtains, looking down with a neutral expression.
Night scene with a boat and a person inside, reflecting on water under a starry sky with a setting sun or moon, promotional text for a short animated film titled 'The Brown Dog,' directed by Nadia Hallgren and Jamie-James Medina, presented by WeTransfer, with logos for Soundview, WePresent, and Olive Productions.
Fashion magazine spread featuring a woman in a blue pleated dress with black accents, standing on a cobblestone street in an urban setting, with a close-up of her hands holding a bold ring that spells 'GAULTIER.'
A woman with vibrant red hair styled in a wild, voluminous manner, wearing a bright blue blazer and a floral patterned shirt, is raising her hands with black birds flying around her against a clear blue sky background. 
FILM COMMISSIONS 
ARTIST COLLABORATIONS
profiles
OTHER WRITING

A woman with black hair and dark makeup holding a cigarette, partially dressed, with a black background. Overlaid text includes movie credits and the title 'Ousainal Sin'.

I lead the film commissioning for WePresent, acting as commissioner and EP across our slate of shorts and collaborating with both emerging and established directors on the creative development, festival strategy and launch campaign of their films. Our short films premiere at festivals internationally and in 2022 the WePresent commissioned short film The Long Goodbye by Riz Ahmed and Aneil Karia won the Academy Award for Best Live Action Short.

Other notable films include Original Sin by Amrou Al-Kadhi, Blackalachia by Moses Sumney, The Brown Dog by Nadia Hallgren and Jamie-James Medina, Highway to the Moon by Letitia Wright, Life is Excellent by Russell Tovey, I Love You, I Hate You by Sam Pilling and Little Simz, The Score by Aleksandra Bilić and The Twins by Zara Meerza.

A handful of artist collabs

Marina Abramović

Renell Medrano

Solange Knowles

Riz Ahmed

Sarah Bahbah

Russell Tovey

Olafur Eliasson

A woman with long dark hair, wearing a black jacket with metal accents, is posed with her mouth slightly open. The photo has a red and black color overlay. The text on the image includes the title 'Dualipa' and credit to the creative team and makeup artist, along with a list of cosmetic and fashion names.
A black and white photograph of a man in a pinstripe suit, with a beard, closed eyes, and head tilted slightly upward, standing against a dark background.

Interviews and profiles include Zendaya, Elizabeth Olsen, Dua Lipa, Ralph Fiennes, James McAvoy, Nicholas Hoult, Kristin Scott Thomas, Jean Paul Gaultier, Jesse Williams, Alex Prager, Jamie Campbell Bower, Pedro Pascal, Christian Louboutin, BANKS, Jack O’Connell, Maurizio Cattelan, Leon Bridges, Collen Atwood, Jessie Reyez, Amy Berg, Munroe Bergdorf, Saint Hoax, Billie Lourd, Laura Harrier, Cole Sprouse and Charles Melton among countless other artists and creative thinkers. Full PDFs available on request.

A woman with medium skin tone and black wavy hair is standing outdoors beneath a large bush with green leaves. She is wearing a black and white striped top, a patterned jacket, and a pleated black skirt. She has her eyes closed and one arm raised above her head.
A young man with dark, styled hair is lying down in an industrial or backstage setting, surrounded by tangled wires, with colorful confetti scattered on the floor around him. He is wearing a red jacket, a white shirt, and white sneakers, with a serious expression on his face.

I have written for CNN, the Guardian, Dazed, Grazia, The Drum and AdWeek among others, I wrote the foreword for the 2026 Portrait of Britain book and have written numerous reports including “Brands and Culture, Why Now?” and “The Ideas Report” for WeTransfer.